General Business & Economics

60-Second Adventures in Economics (videos)
60-Second Adventures in Economics are a fast and fun way to acquaint yourself with a few of the fundamental ideas in economics. (2012)
The Basics of Economics
This guide provides an informative and engaging introduction to the study of economics for students, teachers, and the general public. Published 2004. (SCC students, see librarian for password.)
Cornell: Catherwood Library
The Martin P. Catherwood Library in Cornell University’s ILR School is the most comprehensive resource in North America on labor and employment.
EconLib: Library of Economics and Liberty
The Library of Economics and Liberty (Econlib) is dedicated to advancing the study of economics, markets, and liberty. It offers a unique combination of resources for students, teachers, researchers, and aficionados of economic thought.
The Economics Classroom
Video lessons and resources on Economics, with links to news and other information.(Formerly “Welker’s Wikinomics”)
Economics U$A: 21st Century Edition
A video instructional series on micro- and macroeconomics for college and high school classrooms and adult learners; 28 half-hour video programs; 28 audio programs; coordinated text and guides; and Web site.
EH.Net Encyclopedia
The EH.Net Encyclopedia of Economic and Business History is designed to provide students and laymen with high quality reference articles in the field.
Articles and information for entrepreneurs and small business owners.
The Federal Reserve
“The Federal Reserve, the central bank of the United States, was founded by Congress in 1913 to provide the nation with a safer, more flexible, and more stable monetary and financial system.”
The Financial Diet (videos)
The Financial Diet talks about personal finance in a way that doesn’t make you want to curl up in a ball and cry. Everything you wanted to know about money + living better, even for the total beginner.
By the authors of the best-selling book of the same title, this site includes an award-winning podcast, a regular blog, and further information.
The History of Credit and Debit
This exhibit is a retrospective on money and the development of credit. You will be taken on a 9,000-year journey to see how we arrived at our present-day financial times.
History of Money from Ancient Times to the Present Day
Monetary history in context from the dawn of civilization to the beginning of the twenty first century…. Based on a 2016 book.
Introduction to Economic Analysis
Free online introductory college textbook.
Junior Achievement National Headquarters
This site explores the fields of free enterprise, business, and the workforce.
Kutztown SBDC: Free Online Learning Programs
This is one of the largest collection of free, on-demand entrepreneurial training resources available in the United States.
Moody’s Analytics – Economics Solutions
Economic Data, Research, Advisory, Forecasting and Consumer Credit Risk Solutions from Moody’s Analytics.
Motley Fool
Business news, investing information, stock quotes, and an extensive set of tutorials about personal finance and investing.
MSN: Money
Business news, investing, companies, markets, and more.
Small Business Administration
The U.S. Small Business Administration (SBA) dedicates its energy and resources to providing support to small businesses and small-business owners across the nation.
World Bank
Articles, publications, research data, news, and more, including resources on trade.
Writing A Business Plan For Success In 2020
In its rawest and simplest of forms, a business plan is a guide; a roadmap of sorts that allows entrepreneurs to clearly outline their business goals and how they intend to achieve them. Describes why you’d want a plan and what the essential elements are.


5 Psychological Tactics Marketers Use To Influence Consumer Behavior
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact.
5 Subtle Ways Advertisers Use Psychology (and What You Can Learn From Them)
Here are 5 of the less well-known ways advertisers are trying to capture you attention and get you to buy.
12 Hidden Tricks Advertisers Use to Sell You Stuff
We’re surrounded by visual cues nudging us to buy this or prodding us to do that, and most of the time we have no idea it’s even happening.
15 Advertising Tricks You Didn’t Know You Were Falling For
Ad and industry experts reveal the psychology and technology advertisers use to trick you out of your hard-earned dollars.
The 21 Principles of Persuasion
After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people.
30 advertisement design tips that turn heads
It’s the age-old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?
Over 7,000 U.S. and Canadian advertisements covering five product categories – Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda – dated between 1911 and 1955.
Online site for Advertising & Marketing Industry News. Current print issue downloable for free; older articles available with free registration.
Advertising Psychology
Whether you’re creating a print ad for a magazine or a banner ad on Facebook, you’ll learn 27 psychological tricks to make it more effective. All of these tactics are based on academic research. For each tactic, you’ll learn (a) why it’s effective, and (b) how you can apply that principle to your ad.
Advertisement & Marketing Communications Tutorial
Advertising and Marketing Communications is an art and technique of developing and communicating messages to promote the products/services/ideas…. This tutorial is designed to provide theoretical knowledge on the aspects of modern advertising and marketing communications.
American Marketing Association
Although most of the materials here are for members only, some of it is available to anyone visiting the site.
Different Types of Advertising Methods and Media
Today’s advertiser has a vast array of choices at his or her disposal. (Dec. 2017)
Emergence of Advertising in America
Digital collection of materials on advertising in the U.S. between 1850 and 1920.
Hartman Center for Sales, Advertising & Marketing History
The John W. Hartman Center … provides the most comprehensive archive of [advertising] industry history available today. Check the Digitized Collections to view online material.
HubSpot: The Ultimate Guide to Advertising in 2020
From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. That’s what we’ll cover in this guide.

For Consumers

Price Comparison
CamelCamelCamelGoogle ShoppingYahoo Shopping
Product Reviews
Consumer ReportsConsumerSearch.comGood Guide
Annual Credit is the official site to help consumers to obtain their free credit report. By law, you may request one credit report from them for free each year. Find more on credit reports at:

7 sophisticated shopping scams to watch for this holiday season
Where there’s money, there are hackers, scammers and thieves. The Internet is more dangerous than ever, and data breaches and attacks are at an all-time high. … Here are 7 popular, sophisticated scams spreading right now — along with what you need to know to keep your wallet safe.
13 Savvy Shopping Tricks You’ll Wish You Knew All Along
The bad news: You’re probably overpaying every time you buy something. The really good news: We’re about to change all that. Save a bundle with these surprisingly simple and smart shopping strategies.
360 Degrees of Financial Literacy
360 Degrees of Financial Literacy is a FREE PROGRAM of the nation’s certified public accountants to help Americans understand their personal finances through every stage of life.
Better Business Bureau
Guidance for consumers and business, product reports, how to file complaints, and statistics.  Information on everything from work at home schemes to complaint reports on businesses in your area.
Catalog Choice
Catalog Choice is a free service that allows you to decide what gets in your [paper] mailbox. Use it to reduce your mailbox clutter, while helping save natural resources.
Consumer Product Safety Commission
The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death from thousands of types of consumer products under the agency’s jurisdiction. Publishes guides and recall information for a wide variety of products and a list of current Recalls.
Consumer Financial Protection Bureau
The Consumer Financial Protection Bureau is a U.S. government agency that makes sure banks, lenders, and other financial companies treat you fairly.
Information on managing money, on credit, loans, and debt, and on scams and identity theft.
Dark Patterns
Dark Patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something. The purpose of this site is to spread awareness and to shame companies that use them.
FTC: Consumer Information
From the U.S. Federal Trade Commission, a collection of documents in text and pdf format about a variety of consumer issues including advertising, e-commerce, identity theft, senior issues, and telemarketing among others.
Don’t wait on hold! Companies have more phone numbers, emails, and contact options than ever. GetHuman tracks the best ones.
GoodGuide provides the world’s largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.
Healthy Stuff
Healthy Stuff’s mission is to research toxic chemicals found in everyday products.
Just Delete Me
A directory of direct links to delete your account from web services. This page lists a number of popular sites, ranks how easy or hard it is to remove your account, and offers steps for removal for many of the sites.
National Consumer Law Center
Information on consumer, with a special section of advice for consumers themselves.
New York State Division of Consumer Protection
Information and resources for New York State consumers.
Check out the FTC’s free online security tips and resources, and share with your friends, family, coworkers, and community.
Online Shopping Scams
Clothing, cosmetics, electronics and pet goods are among the most common products in shopping scams, according to the BBB, and, not surprisingly, these frauds flourish during the holiday season. You need not forgo the ease and endless selection of online shopping, but these precautions can help you make sure you get what you pay for.
Online Shopping Tips
Just as shoppers should take measures to protect themselves in brick-and-mortar stores … online shoppers also need to take sensible precautions. This guide offers advice on how to make your online shopping experiences enjoyable and safe.
Safe Shopping
This informational site, created by the American Bar Association, will help you order safely when shopping online.
What It Costs
Whether you want to know the price range of practical activities — such as removing a tree stump from your yard, having your teeth whitened or joining a gym – or are interested in our more unusual articles – such as the cost of climbing the Seven Summits… this site will tell you.
What to Buy Every Month of the Year in 2020
Here’s how to save money and plan your shopping for 2020. We listed the best products to buy each month, plus the holidays when you’ll find major sales — and a bonus: the national days when you can score free stuff.

Identity Theft

FTC: Identity Theft
Links to information on protecting your identity, discovering identity theft, and specific identity theft types.
How to prevent identity theft (and: What to do if you’re the victim of identity theft)
Describes steps to take to prevent identity theft and what to do if you find you’re a victim.
How to Safeguard Your Social Security Number
Do you have to provide your SSN because it’s requested, and if not, how do you know which situations are optional? … Someone illegally using your number can access personal information and apply for and use credit in your name, creating a financial mess that you’re left to sort out.
How to Protect Your Social Security Number
Here’s how to prevent other people from accessing your Social Security online account.
Identity Theft and Fraud
Information from the Department of Justice, including what to do if you become a victim.
Identity is the federal government’s one-stop resource for identity theft victims. The site provides streamlined checklists and sample letters to guide you through the recovery process. Includes the Warning Signs of Identity Theft, what to do When Information Is Lost or Exposed, and more.
Identity Theft Resource Center
ITRC is a nationwide nonprofit organization dedicated to developing and implementing a comprehensive program against identity theft — by supporting victims, broadening public awareness, disseminating information about this crime and decreasing the potential victim population.
Provides practical tips … to help you be on guard against Internet fraud, secure your computer, and protect your personal information.
Privacy Rights Clearinghouse: ID Theft & Social Security Numbers
Fact sheets, guides, articles, and reports.
Watch for These 9 Signs of Identity Theft
Heed these signals that your personal data may have been breached and learn how to act quickly to protect yourself.

Personal Finance
The official benefits website of the U.S. government, with information on over 1,000 benefit and assistance programs.
CNN – Money Essentials
Information on how to set priorities, budgeting, banking, investing, saving for retirement, purchase of costly items such as home and car, and much more.
Financial Football
Ready to give your brain a workout? … Financial Football, a fast-paced, interactive game that engages students while teaching them money management skills. Teams compete by answering finance questions to earn yardage and score touchdowns.
FTC: Consumer Information: Money & Credit
Money matters. And using tried and true strategies for dealing with money — or the lack of it — can make a big difference to your present and your future. Whether you are saving, spending, or borrowing money, this is information you can’t afford to overlook.
FTC: You Are Here
In our virtual mall, you can play games, design ads, chat with customers and store owners, and much more. You’ll learn key consumer concepts, such as how advertising affects you, how you benefit when businesses compete, how (and why) to protect your information, and how to spot scams. A bit old, but still offers valuable information.
By the authors of the best-selling book of the same title, this site includes an award-winning podcast, a regular blog, and further information.
Motley Fool – Personal Finance
Articles and information on how to make more, save more, spend smarter, and keep more of what you earn. Topics include: Saving & Spending, Credit & Debt, Home & Real Estate, Death & Taxes, IRAs, and Mint Personal Finance.
MSN: Money: Personal Finance
Articles on investing, taxes, banking, financial planning, and more.
Next Gen Personal Finance
Next Gen Personal Finance offers a free online curriculum of 65+ complete lessons and 200+ standalone activities you can access from anywhere.
Practical Money Skills
With sections for teachers, parents, students, and consumers, and topics ranging from budgeting to credit cards to shopping to identity theft, this site has something for everyone.
Smart About Money
Free online courses. At your own pace. On your own time. From the National Endowment for Financial Education, this site offers practical articles, worksheets, tips and valuable resources from across the Web to help you understand and manage your money.
Understanding Taxes
Although based on 2014 tax law, this site from the IRS is a good introduction to how taxes work, with sections for both teachers and students.
WikiHow: Managing Your Money
Articles from WikiHow on various aspects of personal finance, budgeting, managing debt, savings, and related topics.
Yahoo! Money
Articles, tools, and how-to guides. Topics include: News, Career, Planning, Consumers, Travel, Investing, and Retirement.

Personal Finance Software

Buddi free; Mac, Win, Linux
Buddi is a personal finance and budgeting program, aimed at those who have little or no financial background.
BudgetSimple free, $ versions; online
BudgetSimple is a free, easy to use online budget for your household. We’ll analyze your finances, help you create a budget planner, and suggest where you can cut expenses or grow savings. It’s so good, it’s guaranteed.
Financial free; online
This site offers numerous free finanancial calculators, along with some advice on how to use them. Tools include a
budget calculator, mortage calculator, and investment calculator, among many others.
Mint free; online
Popular program which brings all your financial accounts together online, automatically categorizes your transactions, lets you set budgets & helps you achieve your savings goals.
MoneyDance $; Mac, Win, Linux, mobile
Our simple interface puts your finances at your fingertips without unnecessary accounting jargon.
Quicken $; Mac, Win
Offers a variety of well-known and popular financal software for businesses and individuals.

Stocks & Investing

Stock Exchanges:
NASDAQNYSEEuropean Stock MarketsMarketWatch

Annual Report Gallery
Our Free Service allows users to review an annual report in an easy and convenient manner.
The Balance: How to Invest in Stocks
Articles and links about stocks and investing.
BigCharts – Market Watch
Enter a company’s stock symbol to see news, stock quotes, or a variety of current and historical charts covering periods from 1 day to 1 decade.
Stocks, business news, quotes, investment advice.
CNN Business: Stock Market Data
Stock news, quote lookup, indexes and lists.
Business magazine with news, commentary, company information and rankings, including the famous Fortune 500.
Gale: Business Insights: Essentials
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. (SCC students; check with librarian for password.)
How the Market Works Free Stock Market Game
A stock market game. This website was created to help you understand how stock trading works. Hopefully you will be able to begin trading for the first time or simply have a better understanding of what happens behind the scenes.
A collection of Frequently Asked Questions and answers about investments and personal finance, including stocks, bonds, options, discount brokers, information sources, retirement plans, life insurance, etc.
News, stock quotes, investing and personal finance information, and a large number of links to related sites.
Dictionary, simulator, research, free tools, articles on Getting to Know the Stock Market, How to Pick Your Investments, and more.
News, articles, stock market reports.
Motley Fool
Business news, investing information, stock quotes, and an extensive set of tutorials about personal finance and investing.
MSN Money: Markets
Stock quotes, portfolio manager, financial news, articles, and more.
NY Times: Business
Business news and market information, including stock quotes.
Business news, quotes, portfolio tracker.
S&P Dow Jones Indices
Information on Dow Jones averages and indexes.
Wall Street Survivor
A stock market game. Practice investing in our competitive leagues or make your very own. Take control of your investments with courses and videos.
Yahoo! Finance
Stock quotes, business news, personal finance, industry information, and more.

US Economy

Budget of the United States Government
From the Government Printing Office, both current and historical budgets and explanatory documents.
Bureau of Labor Statistics
Indices, statistics, demographics, and links relating to labor and the economy, including a page showing the Economy at a Glance.
The Concord Coalition
The Concord Coalition is a respected non-partisan sources of information on the risks and consequences of a growing federal debt and unsustainable fiscal policies.
Congressional Budget Office
Independent analyses of budgetary and economic issues to support the Congressional budget process. The agency is strictly nonpartisan and conducts objective, impartial analysis…
Federal Reserve Board
The Federal Reserve, the central bank of the United States, provides the nation with a safe, flexible, and stable monetary and financial system. Site includes news, policy, regulations, information for consumers, and more.
Your portal into the world of inequality online — and ongoing efforts to leave our planet a more equal place.
Living Wage Calculator
A tool to estimate the cost of living in your community or region. The calculator lists typical expenses, the living wage and typical wages for the selected location.
A Look At Income Inequality In The United States (video)
Income inequality has always existed in the U.S., but the gap between rich and poor hasn’t always been as wide as it is today. (Time, Feb. 2020)
New York Times: United States Economy
News about United States Economy, including commentary and archival articles published in The New York Times.
New York Times Topics: Income Inequality
Links to archived and recent articles pertaining to income inequality, with graphics and multimedia.
Pew Research Center: Income Inequality
Collected articles on the issue of income inequality going back to 2006, with links to related topics.
The Stanford Center on Poverty and Inequality
The Stanford Center on Poverty and Inequality is committed to providing research, policy analysis, and training on issues of poverty and inequality.
The True State of the U.S. Economy
This report seeks to make those conditions clear: that not only is the economy weaker than the headlines, and the current administration’s rhetoric, would have us believe, but also the gains, however unequal, that it has acquired rest on fragile grounds indeed. (The Century Foundation, November 2019)
The U.S. Economy is Rigged
While the public cannot identify exactly how the system is rigged, it is nonetheless correct: elites in business and government collude regularly to run the American economy to their own advantages and have increasingly done so for decades.
U.S. Monetary Policy: An Introduction
This site provides an introduction to U.S. monetary policy as it is currently conducted by answering a series of questions… From the Federal Reserve Bank of San Francisco.
U.S. Department of the Treasury
The U.S. Department of the Treasury’s mission is to maintain a strong economy and create economic and job opportunities by promoting the conditions that enable economic growth and stability at home and abroad…
White House: The President’s Budget
A look at the current (proposed) budget, viewable either as a single document or as multiple short ones by topic.
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